Your Valve Exhibition 2017 Pocketguide
While we all know how important it is to get out of the office and meet prospects face to face, when faced with a heavy work load we can be reactive instead of proactive, leaving business development by the wayside. With exhibitions costing valuable time and money it’s hard to distinguish the most effective, particularly when defending sales pitches from all angles. However, when done correctly, attending events can become a valuable strategy within your sales plan, simultaneously building your brand image and customer base.
Luckily we have created a handy list of the best exhibitions of 2017, to help you navigate around the brightest events this year, along with some pointers for when you attend.
23-24th May Birmingham
Utility week is a Gas, Electricity and Water exhibition located in the heart of Birmingham. With over 3,000 attendees ranging from market leaders such as British Gas to small businesses and Sole traders, this is an event that is mandatory for any business in the Valve industry. Highlights are sales focused seminars such as “Meet the buyers: Q and A with major water and energy users” and of course the price – 100% free to attend!
Oil and Gas Industry Conference
14-15th June Aberdeen
Oil and Gas Industry Conference is a UK based event with attendees including government and regulators as well as prospective buyers. With a prestigious level of speeches and focus sessions from market specialists, the event is focused around new market trends and entrees – making it ideal for revisiting your own strategy if the first half of your year has been lacklustre.
Pumps & Valves 2017
4-5th October Rotterdam
With Valve World residing in America this year, those looking to go to a product specific exhibit should look no further than Pumps & Valves. Being one of the fastest growing B2B events since its 2015 inception, this is a keen contender if you can plan an overseas business trip. The show’s modern layout is made complete with their easy to use app; highlighting attendees, conference schedules and allowing customers to scan product information, encouraging prospects to remember you for future transactions.
Maximising your experience:
Get inspired – Thought about expanding into new markets but not sure how? Going to a product specific conference such as PCV Expo can be the perfect introduction, allowing you to see first-hand how other businesses have expanded their industry coverage.
Mix it up- exhibitions tend to attract the same customers each year, with many businesses budgeting the repeat stall cost annually. For wider exposure aim to attend new exhibitions each year, or if reattending larger events map a different route around them.
Dont skip the conference – While it can be tempting to avoid industry talks, these meetings provide a great open space for more natural conversation where you aren’t picketing from a stall. Listening to information from respected talkers will also help you to tap in to up to date terminology, making you appear market savvy.
Plan your events strategy – As expected you will get the most out of your conversations if you research beforehand and come prepared. Business cards will get lost among the masses and you may forget who is going to an event unless you keep a mapped list of attendees. Be strategic on who you are going to target and what merchandise you will be bringing to stay memorable.
Last of all have fun! Let us know in the comments which events you won’t be missing this year…